Are you passionate about storytelling and innovative media? Ready to jump into the rabbit hole with us? Come and find us in the realm of Transmedia Design!  

The minor  Transmedia Design is perfect for those who love storytelling  ánd strategic thinking. 

You'll learn how  to craft stories across multiple platforms, whether for entertainment, marketing, or journalism. Stories that invite the viewer to engage and interact.  

Watch the video on the minor:

What to expect: 

• Creation: Create stories and storyworlds, rules and backstory, and make it all come to live in both digital and physical media. 

• Explore and Experiment: Discover your inner ‘Pixel Geekness’ trying out new media techniques (VR, AR, and AI) to enhance your storytelling. 

• Discover: Get inspired in field trips such as We Are Playgrounds, Immersive tech week, Dutch Film festival Story spaces, and many more exciting new storytelling adventures. 

• Global Perspective: Work in an international classroom, learn from diverse best practices and experts from various perspectives 

 
3 challenges 

For variation in learning and to best explore the field of transmedia the minor addresses 3 challenges to cover the learning outcomes: 

• Transmedia Treatment (in pairs) 

Working with an existing IP, you create a transmedia experience design. The sky is the limit and we’ll challenge you to think big and beyond. 

• Transmedia Production (in project groups) 

The largest part of the minor focuses on designing and creating a complete transmedia production for a client or as an autonomous project. Stakes are higher here since you actually will execute, launch and evaluate your work.  

• Vision Document (individually) 

To explore the depths of transmedia and find your view on the topic, you’ll create a visually attractive document that showcases your vision on what is transmedia to you, including the take-aways you got from field trips and guest lectures 

Hands-on learning 

We offer lectures on transmedia theory, narratology, and strategy, along with workshops in creative concepting, worldbuilding, design, video skills, project management, and social media marketing. But a lot of learning is hands-on, learning by doing. Coach sessions and peer reviews form a major part of the time spent in the minor. 

Environment and atmosphere 

Our minor is taught completely in English and welcomes students from all over the world. You’ll find yourself in an inspiring mix of cultures, studies and stories which can spark new creativity and brings an international experience, even for Dutch students.  

We take you on fieldtrips to broaden your horizon and we work in a fairly informal setting in which the coaches and teachers are working together with students, sharing their passion for the subject and helping you learn and create. We aim to create a creative environment in which everyone is seen and in which we are open to learn from each other.  

Are you curious by nature and ready to spark your creativity? Come join us in the minor Transmedia Design!  

Want to know more?  Here’s a rabbit hole into the world of the Transmedia Design Minor (Try not to get lost in your way down): 

https://www.instagram.com/minor_transmedia_design_fontys/ 

Go to the link tree to get a glimpse of day-to-day activities in the minor or follow transmedia productions that are currently live, created by our students. Watch case videos of past productions and read about the details of our minor on our Fontys webpage. 

Learning outcomes:

1. Create an adequate and innovative transmedia strategy as a basis for an engaging experience.
2. Apply storytelling techniques in order to engage an audience.
3. Create interactive innovative media content to obtain a high participation level.
4. Work in an international and interdisciplinary team and show accountability for the results.
5. Reflect and report on transmedia practices and theory. 

Eligibility: 

There are no official conditions for eligibility other than having passed your propedeuse. It is important though, that we make a “good match”. Therefore, after enrolling for the minor program, you will receive an invite to send in a video in which level of English and motivation will be assessed. The enrolment is official when an acceptance mail is then sent to you.

No mandatory literature is required but we do use a lot of tools: 

We use Adobe CC tools and encourage a (shared) subscription, though we don’t impose it on our students. Though (beginner) workshops in several Adobe - and other- tools are included in the program, the program is focused on creating fitting assets and content for the story, rather than getting into too much detail about the tools you use to do so.  

You are expected to attend the lectures, workshops and coaching sessions. In the first part of the minor the schedule is somewhat more intense than in the second part, where you will experience more freedom to work on the project. On average you are expected on campus 3-4 days a week.

Minor Regulation
Here you can find the minor regulation
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when you have concluded the minor. Students can derive rights out of the text of the minor regulation.

Assessment is done through hand in of the 2 smaller challenges and oral assessment of the transmedia production. Group work will always have an individual component as well.

Questions? Don’t hesitate to get in contact with us through mail:

minortransmediadesign@fontys.nl or via our socials:

IG: https://www.instagram.com/minor_transmedia_design_fontys/ 

Bluesky: minortransmediafet.bsky.social